Located in NYC’s Meatpacking District, Samsung 837 is the first Samsung flagship building in North America. Described as a “technology playground and cultural destination,” Samsung 837 is a physical manifestation of the brand itself. The building held its inaugural opening event in coincidence with the global Samsung conference and announcement of the new Galaxy S7. Digital and print assets were created for the multi-day event including invitations, credential badges, event signage as well as the mobile interface for ordering at the bar.
Art direction: Jorie Gillis, Mike Lowry. Addtional credit: Matthew Jones